Yeah, right. And it's like it's a fire in a madhouse and just all this chaos is happening because you know we're on the precipice of just a massive paradigm shift and I that's what it like intuitively and inside of me, it's even part of my interest in me pursuing this topic is because I really feel like we're at the cusp of something really major happening and and a part of that is, you know, your efforts and you know throughout the past two decades and you know 2017 was just putting the videos in a on a platform that we're going to be able to do.